Go Green!

These ads are visually striking and caught my attention immediately because of the white background, contrasting with black gunk coming out of the people's mouths. They are ads for Brita, a water filteration company, who are bringing the facts to peoples attention about drinking water from plastic water bottles, therefore, we should be using filtered water instead. They mention that approximately 16 million gallons of oil is used to make plastic water bottles in one year. If you go to the website www.filterforgood.com, they also state that in America alone, 38 billion water bottles are deposited into landfills instead of being recycled. I already use a Brita but the facts are astounding. Everyone should at least do their part by doing some sort of recycling and filtering.

Where's your child?

The image and text are important in order to get this message across but the location of the ad also makes it more effective. If this ad wasn’t placed at the bottom of a pool, it might not make as much as an impact. However, I do think that they planned on placing it at the bottom of a pool from the start. This ad connects with the intended audience, adults. When I first saw this, it really hit me on an emotional level because nobody would want to see any child at the bottom of the pool as illustrated. However, I then saw the child, a real child who is not the intended audience, observing the ad. The child looked intrigued of that image of the boy at the bottom of the pool. It definitely sends a strong message to adults but I believe it is also sends the wrong message to children who might view it. Many young children learn by copying what they see. If they see this ad, they might think it's ok to be at the bottom like that. I understand they are trying to prevent drownings and the ad is placed in shallow waters. However, you still hear of bad stories that happen in waters as shallow as bathtubs. I think this ad is very effective only if adults could see it.

BMW vs. ............

The competitive world of the automobile industry is never ending. I thought this was so hilarious and clever. Hope you'll be able to see the billboards if you click on it. But if not, the smaller, white billboard is an Audi billboard with the tag line, “It’s your move, BMW.” And what you see next is the black billboard, BMW’s response, “Checkmate.” Love it! That is so cool. Another cool ad by BMW are the two cars facing each other. At first I was trying to see that maybe there were faces in the lights or something. If you look closer, check out the Jaguar hood emblem.

Bags, bags, bags...

Shopping bags are an important form of advertisement because they’re everywhere and everyone gets one because everyone goes shopping at some point in time. These bags are so hilarious! I think they get the message across to viewers because it catches your eye immediately. If I were walking past someone who was carrying one of these bags, I’d look twice. I’d want to know where and what store those bags came from. Heck, I’d probably just buy something from the store to get the bag. Ha! Very appealing!

Mmmm...Cupcakes!

While driving in traffic, I was following a bus and noticed this ad "Everything Cupcakes," for 1-800-Flowers, on the back of the bus. Such a cute concept all rolled up in one clever package! When you think about it, what makes most people feel better...Flowers and Food! Floral designers also have to come up with concepts that communicate visually and this one definitely works for me.