Saturday, April 25, 2009

The Passion of Art

I saw this clip on YouTube and it just intrigued me and caught my attention on an emotional level. The artists, Joe Castillo, uses his hands to work with the sand in order to create the visual images which tells the story. He changes the images to coincide with the story and has to ensure that the images he creates are communicating the story of "The Passion" to his audience. Like in advertising, images are very important as well as the color. The colors this artist chooses as his background I think is also very important because they evoke emotions, such as the color red. Red is such a dramatic color and can translate into many different meanings like anger, danger, passion, love, etc. The music also adds to the art, having a more emotional impact. Whether the music is at a faster pace or slower pace, Castillo moves his hands with the music, creating the images you see.

Monday, April 20, 2009

"Works in over 200 countries, like...."

Very cool ad campaign for AT&T! By changing the name of the country in the tag line and using a photograph that represents that country, each ad communicates the message so well. I think this ad campaign works because I don’t even think a tag line is necessary to convey the message. Because a cell phone and the AT&T logo are integrated into each photograph, I get that this is an international ad campaign for AT&T. What I thought was really interesting are the hands. I think everyone can relate to making figures with your hands as a child but they painted the hands to represent each specific country. Hopefully you'll be able to see the detail in the hands if you click on the photo.

Sunday, April 12, 2009

“Build Yours” Harley-Davidson Ad Campaign

I saw this “Build Yours” Harley-Davidson ad campaign and it reminded me of a piece of artwork that I saw at the Getty Museum in Los Angeles by Vik Muniz. The piece that I saw at the Getty was a large scale photograph of his work, “Saturn Devouring One of His Sons After Goya,” 2005. Muniz recreated the painting by Francisco Goya, “Saturn Devouring One of His Sons,” 1819-1823. He used a large warehouse as his palette, items collected from a junkyard as his paint and photographed it when it was completed. If you get a chance to check his work out, do so! It’s amazing because when you look closely at his photograph, you’ll see the old tires, refrigerators, barrels and whatever else you would find in a junkyard.

Now, back to the “Build Yours,” Harley-Davidson ad campaign by Carmichael Lynch. This ad is very interesting because when you first look at the ad, you see the faces. Then when you look closer at the ad, you wonder how they created the faces because it is not a drawing or painting. They utilized parts of a motorcycle to create the faces in their campaigns and integrated a simple phrase, “Build Yours,” with the logo in the lower right-hand corner to enhance the meaning of the photograph. I don’t normally see this type of artistic Harley-Davidson ad because the ads that I have seen, usually had a more rugged type of feeling. I’m guessing they were targeting a much different audience with this campaign. Nowadays you don’t just see older males riding Harley’s but also younger age groups, both males and females.

Tuesday, April 7, 2009

Graduate Walk Through

I was able to attend the Graduate Walk Through on Saturday and the work that I believe was most interesting, was the work of Joe Bautista. His campaign for Adobe CS4 tied well together with the colors and images he chose.

The visual display in the backroom was also very interesting. After observing it for a while, the way he was able to integrate the text with the manikin was very creative.

I've posted a photo of one of the sections, "Performing," from his Annual Report. In each of the sections of the Annual, whether it were the places he had eaten at or how many emails he had sent, Bautista represented each section with a symbol, with simplicity which was very pleasing to the eye. This technique made the Report Annual very interesting and I hope to see more of his work in the future.