Saturday, May 30, 2009

Go Green!

These ads are visually striking and caught my attention immediately because of the white background, contrasting with black gunk coming out of the people's mouths. They are ads for Brita, a water filteration company, who are bringing the facts to peoples attention about drinking water from plastic water bottles, therefore, we should be using filtered water instead. They mention that approximately 16 million gallons of oil is used to make plastic water bottles in one year. If you go to the website, they also state that in America alone, 38 billion water bottles are deposited into landfills instead of being recycled. I already use a Brita but the facts are astounding. Everyone should at least do their part by doing some sort of recycling and filtering.

Friday, May 22, 2009

Where's your child?

The image and text are important in order to get this message across but the location of the ad also makes it more effective. If this ad wasn’t placed at the bottom of a pool, it might not make as much as an impact. However, I do think that they planned on placing it at the bottom of a pool from the start. This ad connects with the intended audience, adults. When I first saw this, it really hit me on an emotional level because nobody would want to see any child at the bottom of the pool as illustrated. However, I then saw the child, a real child who is not the intended audience, observing the ad. The child looked intrigued of that image of the boy at the bottom of the pool. It definitely sends a strong message to adults but I believe it is also sends the wrong message to children who might view it. Many young children learn by copying what they see. If they see this ad, they might think it's ok to be at the bottom like that. I understand they are trying to prevent drownings and the ad is placed in shallow waters. However, you still hear of bad stories that happen in waters as shallow as bathtubs. I think this ad is very effective only if adults could see it.

Sunday, May 17, 2009

BMW vs. ............

The competitive world of the automobile industry is never ending. I thought this was so hilarious and clever. Hope you'll be able to see the billboards if you click on it. But if not, the smaller, white billboard is an Audi billboard with the tag line, “It’s your move, BMW.” And what you see next is the black billboard, BMW’s response, “Checkmate.” Love it! That is so cool. Another cool ad by BMW are the two cars facing each other. At first I was trying to see that maybe there were faces in the lights or something. If you look closer, check out the Jaguar hood emblem.

Saturday, May 9, 2009

Bags, bags, bags...

Shopping bags are an important form of advertisement because they’re everywhere and everyone gets one because everyone goes shopping at some point in time. These bags are so hilarious! I think they get the message across to viewers because it catches your eye immediately. If I were walking past someone who was carrying one of these bags, I’d look twice. I’d want to know where and what store those bags came from. Heck, I’d probably just buy something from the store to get the bag. Ha! Very appealing!

Sunday, May 3, 2009


While driving in traffic, I was following a bus and noticed this ad "Everything Cupcakes," for 1-800-Flowers, on the back of the bus. Such a cute concept all rolled up in one clever package! When you think about it, what makes most people feel better...Flowers and Food! Floral designers also have to come up with concepts that communicate visually and this one definitely works for me.

Saturday, April 25, 2009

The Passion of Art

I saw this clip on YouTube and it just intrigued me and caught my attention on an emotional level. The artists, Joe Castillo, uses his hands to work with the sand in order to create the visual images which tells the story. He changes the images to coincide with the story and has to ensure that the images he creates are communicating the story of "The Passion" to his audience. Like in advertising, images are very important as well as the color. The colors this artist chooses as his background I think is also very important because they evoke emotions, such as the color red. Red is such a dramatic color and can translate into many different meanings like anger, danger, passion, love, etc. The music also adds to the art, having a more emotional impact. Whether the music is at a faster pace or slower pace, Castillo moves his hands with the music, creating the images you see.

Monday, April 20, 2009

"Works in over 200 countries, like...."

Very cool ad campaign for AT&T! By changing the name of the country in the tag line and using a photograph that represents that country, each ad communicates the message so well. I think this ad campaign works because I don’t even think a tag line is necessary to convey the message. Because a cell phone and the AT&T logo are integrated into each photograph, I get that this is an international ad campaign for AT&T. What I thought was really interesting are the hands. I think everyone can relate to making figures with your hands as a child but they painted the hands to represent each specific country. Hopefully you'll be able to see the detail in the hands if you click on the photo.

Sunday, April 12, 2009

“Build Yours” Harley-Davidson Ad Campaign

I saw this “Build Yours” Harley-Davidson ad campaign and it reminded me of a piece of artwork that I saw at the Getty Museum in Los Angeles by Vik Muniz. The piece that I saw at the Getty was a large scale photograph of his work, “Saturn Devouring One of His Sons After Goya,” 2005. Muniz recreated the painting by Francisco Goya, “Saturn Devouring One of His Sons,” 1819-1823. He used a large warehouse as his palette, items collected from a junkyard as his paint and photographed it when it was completed. If you get a chance to check his work out, do so! It’s amazing because when you look closely at his photograph, you’ll see the old tires, refrigerators, barrels and whatever else you would find in a junkyard.

Now, back to the “Build Yours,” Harley-Davidson ad campaign by Carmichael Lynch. This ad is very interesting because when you first look at the ad, you see the faces. Then when you look closer at the ad, you wonder how they created the faces because it is not a drawing or painting. They utilized parts of a motorcycle to create the faces in their campaigns and integrated a simple phrase, “Build Yours,” with the logo in the lower right-hand corner to enhance the meaning of the photograph. I don’t normally see this type of artistic Harley-Davidson ad because the ads that I have seen, usually had a more rugged type of feeling. I’m guessing they were targeting a much different audience with this campaign. Nowadays you don’t just see older males riding Harley’s but also younger age groups, both males and females.

Tuesday, April 7, 2009

Graduate Walk Through

I was able to attend the Graduate Walk Through on Saturday and the work that I believe was most interesting, was the work of Joe Bautista. His campaign for Adobe CS4 tied well together with the colors and images he chose.

The visual display in the backroom was also very interesting. After observing it for a while, the way he was able to integrate the text with the manikin was very creative.

I've posted a photo of one of the sections, "Performing," from his Annual Report. In each of the sections of the Annual, whether it were the places he had eaten at or how many emails he had sent, Bautista represented each section with a symbol, with simplicity which was very pleasing to the eye. This technique made the Report Annual very interesting and I hope to see more of his work in the future.